plan4websitetraffic
information resources, UK, web site optimisation, pay per click, how to write
better copy, tips tricks, get more hits, optimisation, one stop shop for
web site traffic advice. Locating web site traffic information on the web.
UK information resources directory for increasing your web site traffic using
search engine optimisation techniques, pay per click with other web site
traffic related services on the web.
Web site traffic is essential to having a thriving online business. You cannot
have enough web site traffic (visitors) unless it is the wrong traffic or
you do not want to continue to build your business. Your chances of selling
a product or service is proportional to the level of targeted and qualified
web site traffic to your site. It is not an easy task getting the right kind
of web site traffic to your site. You do not get this web site traffic without
expending your time, energy and sometimes hard-earned money.
There are many different ways to generate traffic to your web site. The various
web site traffic generating methods and strategies need to be researched,
evaluated and implemented to determine which ones will result in increasing
your web site traffic and hopefully the sales of your product or service.
Unfortunately, most web site traffic generators take time to produce a measurable
result. The time required depends on the method and approach you take. It
is easy to give up when the method or approach you take to generating targeted
and qualified web site traffic to your site does not result in success.
Testing the different methods and approaches is essential to getting the
illusive traffic to your web site. Whenever a method fails to deliver the
results you want, try a different one. Keep trying different methods or
approaches to generating web site traffic until you find the one that works
for your web site.
Some of the more common methods of generating web site traffic include:
* Search Engine Optimization
It is no secret that search engines are the number one traffic generating
method for driving visitors to web sites. Search engines are very useful
in helping people find the relevant information they seek on the Internet.
The major search engines develop and maintain their own gigantic database
of web sites that can be searched by a user typing in a keyword or keyword
phrase in the search box.
Search engine optimization (SEO) is the process of studying the search engines
in an effort to determine how to get your web site to rank high on user searches.
Depending on the statistical information reviewed, search engines account
for over 80% of the visitor traffic to web sites.
* Pay-Per-Click
Pay-per-click (PPC) advertising is when an advertiser pays for each qualified
click that sends a search engine user (visitor) to the advertisers
web page. PPC requires the advertiser to bid on key words or key word phrases
chosen by the advertiser. There are many PPC advertising services available
to choose from. Google AdWords and Overture are probably the two most popular
in use today.
The PPC search engine allows you to buy a top position in the search engine
results for the particular keyword or phrase you choose. The PPC search engines
can deliver targeted and qualified visitors to your web page at an economical
advertising cost if you manage the program carefully with a clear objective.
PPC provides the advertiser with assurance that their ad is being delivered
to the targeted audience.
* Link Popularity
Link popularity is simply the total number of web pages that link to your
web page. Link popularity is an extremely important factor that is used by
most of the major search engines to rank web pages and web sites. In general,
the major search engines consider link popularity a key factor in their
algorithms to determine the relevancy of your web page to a particular keyword
search query.
Good link popularity is important because it can increase the visitor traffic
to your web page. The reputation of your web site (i.e., votes of confidence
from other web sites) is a measure of the sites link popularity. Your
web page rank (i.e., the position your web page occupies in a search
engines results page) to a particular search query can be improved
by increasing the number of relevant and quality web sites that have incoming
links to your web page.
* Other
The other strategies and methods that can increase the traffic to your web
site include: directory listings, writing articles, newsletters, e-mail
advertising, classified advertising and banner advertising. These methods
should be considered along with the previous ones.
Which of the above methods are best for you? That's a loaded question and
the answer resides in what you are willing to pay, in terms of time, energy
and/or money, to get the right kind of traffic. You need to test, test and
then test some more.
Copyright (C) F. Terrence Markle All Rights Reserved
Get my F.R.E.E multi-part series on generating targeted and quality traffic
to your web site.
Copyright (C) 2004 F. Terrence Markle has worked for over 20 years
with public and private companies. He has an MBA in marketing and finance.
He has been involved with Internet-related businesses for over 3 years. His
primary focus is the marketing of affiliate programs.
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